Business Idea:
Develop a creative challenge TV show where teams redesign everyday items (like grocery carts) in a limited time, inspiring innovation and engaging audiences.
Problem:
People often see design as boring or complex, missing creative insights for everyday objects.
Solution:
A competitive show or online series where designer teams rapidly prototype or brainstorm radical redesigns for common items.
Target Audience:
Design enthusiasts, entrepreneurs, students, and general viewers interested in innovation.
Monetization:
Sponsorships, product placements, licensing, and streaming rights.
Unique Selling Proposition (USP):
Fun, fast-paced, accessible creativity challenge that blends education and entertainment, inspiring real-world thinking.
Launch Strategy:
Create pilot episodes and share on social media platforms, collaborate with design schools, and seek partnerships with brands for sponsorship.
Watch the full My First Million episode on Youtube.