Business Idea: A mobile app that incentivizes users to walk more by rewarding their physical activity with gift cards, promoting healthier lifestyles and increased activity levels.
Problem: Sedentary lifestyles contribute to health issues, and many people lack motivation to walk regularly, leading to decreased physical activity and poor health outcomes.
Solution: An easy-to-use app that tracks walking activity and rewards users with gift cards, encouraging consistent physical activity and healthier habits through tangible incentives.
Target Audience: Urban residents, health-conscious individuals, people looking to increase daily activity, and those motivated by rewards in Toronto and beyond.
Monetization: The app can generate revenue through partnerships with brands providing gift cards, affiliate marketing, and potentially premium features or subscription plans.
Unique Selling Proposition (USP): Combining walk tracking with immediate tangible rewards creates a fun, motivating experience different from traditional fitness apps that focus solely on tracking.
Launch Strategy: Start with a closed beta in Toronto, recruit early testers via Google groups, gather user feedback, and refine the app before expanding to a larger audience. Focus on building a community and validating the reward system.
Upvotes: 3
Read more: REDDIT – r/SideProject