Business Idea:
A sunscreen brand that uses non-toxic, EU-approved ingredients avoiding known carcinogens like oxybenzone.
Problem:
Many US sunscreens contain carcinogenic chemicals, yet consumers lack safer, effective alternatives.
Solution:
Formulate and sell mineral-based or natural sunscreens free from harmful chemicals, emphasizing safety and health.
Target Audience:
Health-conscious consumers, parents, outdoor enthusiasts, and individuals seeking safer sun protection.
Monetization:
Generate revenue through online sales, partnerships with health stores, and subscription models.
Unique Selling Proposition (USP):
Clean, non-toxic sunscreen that prioritizes safety, transparency about ingredients, and compliance with strict EU standards.
Launch Strategy:
Start with a small batch of product, test in local markets or online via ads and influencers, and highlight educational content about harmful chemicals and safety benefits.
Watch the full My First Million Episode on Youtube:
Why Most Skin Care Is A Scam