Business Idea: An intuitive app designed to support new parents using the E.A.S.Y. method, delivering quick, actionable notifications to assist with early infant care amidst their busy schedules.
Problem: New parents often struggle with information overload and limited time, making it difficult to access reliable guidance and stay organized during the critical early stages of raising a newborn.
Solution: A streamlined mobile application that sends timely, easy-to-understand notifications based on the E.A.S.Y. framework, helping parents efficiently manage feeding, sleeping, and care routines without navigating complex screens.
Target Audience: New mothers and fathers in the early months of parenthood, especially those seeking a simple, trustworthy resource to support their infant care journey.
Monetization: Subscription plans for premium features, affiliate partnerships with baby product brands, and sponsored content tailored to new parents’ needs.
Unique Selling Proposition (USP): Personalized, concise notifications rooted in the E.A.S.Y. method, reducing cognitive load and offering a hands-free, accessible support system unlike traditional parenting apps.
Launch Strategy: Validate the idea by developing a minimal viable product (MVP) that provides basic notifications, then gather user feedback from early adopters to refine features before scaling up. Partner with parenting experts to ensure content credibility and trust.
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