Business Idea: Develop an affordable, flexible prospect tracking and lead enrichment platform that integrates seamlessly with existing CRM systems like HubSpot, helping small teams identify job changes and high-quality leads effortlessly.
Problem: Small sales and marketing teams struggle to efficiently track individual career movements and find reliable, updated lead data without expensive, rigid tools like Champify.
Solution: Create a user-friendly platform offering real-time job change alerts and lead intelligence, compatible with popular CRMs, at an accessible price point to empower small teams to improve outreach and conversion.
Target Audience: Small to medium-sized sales and marketing teams, startups, and SMBs seeking affordable lead enrichment tools to enhance their customer relationship strategies.
Monetization: Subscription-based model with tiered pricing based on usage, offering basic plans for small teams and premium features for advanced tracking and integrations.
Unique Selling Proposition (USP): An affordable, highly flexible alternative to expensive solutions, tailored to small teams, with seamless integration capabilities and real-time updates that maximize lead relevance.
Launch Strategy: Launch a minimal viable product (MVP) with core features—job change alerts, basic lead info, and CRM integration—target early adopters for feedback, and gradually expand features based on user insights to refine the product.
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