Business Idea
Fokus is a SaaS platform designed to eliminate unwanted sales emails by creating a disruptive, authentic communication channel that bypasses traditional spam filters, fostering genuine engagement between businesses and prospects.
Problem
Sales emails are often marked as spam, wasting time and reducing outreach effectiveness. Both marketers and prospects suffer from intrusive, unpersonalized sales pitches that no longer cut through the noise.
Solution
Fokus offers a novel outbound outreach method that uses a personalized, empathetic message to catch attention, cut through spam filters, and initiate meaningful conversations without relying solely on traditional email or LinkedIn messages.
Target Audience
- Sales and marketing teams in SaaS and B2B companies
- Founders seeking efficient, authentic outreach tools
- Businesses frustrated with low reply rates from cold emails
Monetization
Revenue generated through subscription plans based on usage levels, with premium features such as analytics, customization, and integrations for large teams and enterprises.
Unique Selling Proposition (USP)
Fokus’s disruptive approach creates a more authentic, less intrusive engagement method that effectively bypasses spam filters — making outreach more human, effective, and less time-consuming compared to traditional cold emailing.
Launch Strategy
- Develop a minimum viable product (MVP) focusing on personalized message templates and delivery.
- Target early adopters through outreach, social media, and SaaS communities.
- Gather feedback, refine messaging, and test different outreach channels.
- Offer free trials to encourage adoption and validate the value proposition.
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