Business Idea:
An engaging, gamified internship simulation platform that enables freshers to gain practical experience, build portfolios, and earn certifications through real-world tasks in a fun, interactive environment.
Problem:
Many new graduates struggle to find entry-level opportunities due to lack of experience, leading to a frustrating cycle of unemployment and skill gaps.
Solution:
The platform offers mock brand scenarios where users select roles like designer or marketer, complete authentic tasks, and earn XP, badges, and certificates, boosting their resumes and confidence.
Target Audience:
- Recent graduates facing the “no experience, no job” barrier
- Job seekers looking to build or showcase practical skills
- Educational institutions and career services seeking innovative training tools
Monetization:
- Subscription fees from users for premium features and certifications
- Partnerships with companies for sponsored brand scenarios
- Mentorship and coaching add-ons
Unique Selling Proposition (USP):
A gamified, engaging internship experience that combines real-world tasks with interactive elements, making skill-building accessible, fun, and highly relevant for job-ready profiles.
Launch Strategy:
- Create a minimal viable product (MVP) with basic tasks and gamification features
- Partner with early adopter users and gather feedback
- Test different mock scenarios and refine user experience
- Develop a marketing campaign targeting recent graduates and career centers
Upvotes: 12
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