Business Idea: A digital platform connecting billboard owners and advertisers in Ghana, enabling seamless, targeted, and real-time advertising opportunities to maximize visibility and revenues.
Problem: Traditional billboard advertising in Ghana faces challenges like limited reach, difficulty in finding advertisers, and inefficient booking processes, resulting in underutilized assets and lost revenue.
Solution: An online marketplace and management platform that digitizes billboard advertising, allowing owners to list available spaces, and advertisers to discover, book, and manage campaigns effortlessly.
Target Audience: Billboard owners and advertising agencies or local businesses seeking outdoor advertising solutions in Ghana.
Monetization: The platform earns revenue through commission fees on bookings, subscription plans for premium features, and advertising management services.
Unique Selling Proposition (USP): First-to-market digital aggregator tailored specifically for Ghana’s outdoor advertising industry, offering real-time availability, targeted options, and data-driven analytics to optimize campaigns.
Launch Strategy: Start by onboarding a few key billboard locations, develop a simple MVP website or app for listing and booking, then test with local advertisers and gather feedback to improve user experience and expand the network rapidly.
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