Business Idea:
Develop a high-energy True Crime podcast network combining comedy, storytelling, and immersive content, targeting a broad female and male audience seeking entertaining yet dark stories.
Problem:
Most True Crime shows are serious, slow, and lack humor, causing saturation and limited appeal beyond core fans.
Solution:
Create a fun, humorous True Crime podcast series with engaging storytelling, comedy elements, energetic narration, and cross-platform video content to stand out.
Target Audience:
Young adults, podcast listeners interested in true crime, comedy lovers, and those craving lighter, entertaining takes on dark stories.
Monetization:
Ad sales, sponsorships, premium memberships, merchandise, live shows, and licensing to streaming platforms.
Unique Selling Proposition (USP):
A humorous, fast-paced, and energetic spin on traditional True Crime, making dark stories approachable and shareable, broadening the audience.
Launch Strategy:
Start with a few entertaining episodes, leverage social media influencers, gather reviews, and expand into video formats on YouTube for broader reach.
Watch the full My First Million episode on Youtube.