Business Idea: A personalized career guidance platform designed specifically for Indian students after 12th grade, offering tailored advice and resources to help them choose the right career path confidently.
Problem: Indian students face overwhelming confusion and lack of accessible, personalized guidance when selecting their career or higher education options after 12th, leading to misinformed decisions and wasted effort.
Solution: An intuitive, user-centric digital platform providing customized career assessments, expert advice, detailed course information, and mentorship options, helping students make well-informed career choices efficiently.
Target Audience: Indian students completing 12th grade, their parents, and educators seeking reliable career decision support.
Monetization: Subscription plans for students and parents, premium access to certified career counselors, and partnerships with educational institutions and training providers.
Unique Selling Proposition (USP): Highly localized, culturally relevant guidance integrated with real-time career data, plus personalized pathways based on individual interests, strengths, and aspirations—setting it apart from generic platforms.
Launch Strategy: Launch with a minimal viable product (MVP) offering free career quizzes and basic guidance. Collect user feedback, optimize the platform, and gradually introduce premium features. Collaborate with schools for initial outreach and trust-building.
Likes: 1
Read the underlying Tweet: X/Twitter