Business Idea
Create a rugged, bike-mounted device combining a waterproof Raspberry Pi with rear-facing camera and proximity sensors to record dangerous passing incidents, providing clear evidence to cyclists for safety and legal purposes.
Problem
Cyclists face risks from reckless or close passing vehicles, with limited ways to document incidents for personal safety or legal action. Existing solutions lack real-time evidence and dedicated recording devices tailored for biking.
Solution
A compact, durable device installed on bikes that captures high-quality video, GPS location, speed, and passing proximity data, alerting cyclists and recording critical moments to serve as proof during incidents.
Target Audience
- Commuters and urban cyclists concerned about safety
- Recreational cyclists seeking injury or incident proof
- Bike advocacy groups aiming to reduce road accidents
- Legal entities involved in cyclist safety cases
Monetization
Revenue streams include direct sales of the device, optional subscription plans for cloud storage and advanced features, and collaborations with cycling organizations or insurance companies promoting safer biking.
Unique Selling Proposition (USP)
First truly waterproof, bike-specific device with integrated HUD providing real-time GPS, speed, and proximity alerts, coupled with video proof, unmatched durability, and ease of installation—tailored for active cyclists.
Launch Strategy
- Prototype development with core features tested on bikes
- Launch a small beta program for feedback from active cyclists
- Create a crowdfunding campaign to gauge market interest and raise funds
- Refine design based on user input, then initiate mass production
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