Business Idea:
Kenyan Traditional Style Fashion Marketplace
Problem:
Fashion enthusiasts lack authentic, high-quality traditional African styles, especially Kenyan tribal aesthetics.
Solution:
An online marketplace connecting authentic Kenyan artisans and tribal dressmakers directly with global buyers.
Target Audience:
Fashion-forward consumers, cultural enthusiasts, African diaspora, ethical shoppers.
Monetization:
Commission on sales, featured listing fees, exclusive collections.
Unique Selling Proposition (USP):
Authentic, high-quality traditional Kenyan styles, directly supporting local artisans, with a focus on modern adaptation.
Launch Strategy:
Partner with a few talented artisans, showcase curated pieces through social media, and run targeted ads on cultural and fashion platforms.
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