Business Idea:
Luxury Hand Sanitizer Brand
Problem:
Everyday hand sanitizers are utilitarian and unappealing, making gifting and personal use less desirable.
Solution:
Reimagining hand sanitizer as a high-end, scent-rich, beautifully designed product with collaborations like Disney or Hello Kitty.
Target Audience:
Design-conscious consumers, gift buyers, premium product seekers.
Monetization:
Direct sales via Shopify, gifting, collaborations, and branding partnerships.
Unique Selling Proposition (USP):
Combines luxury aesthetics, desirable scents, and premium collaborations, transforming a commodity into a fashionable, giftable item.
Launch Strategy:
Create prototypes, run Kickstarter to validate demand, build a beautiful brand, and use Shopify for direct online sales.
Watch the full My First Million Episode on Youtube:
Shopify founder: “$100M dollar brands are being built for boring products”