Business Idea: A platform that enables companies to conduct real-time user testing by remotely watching users navigate their product through live screen sharing, uncovering genuine UX issues directly from real interactions.
Problem: Many businesses rely on analytics and surveys that can miss nuanced UX problems; traditional usability testing often lacks real-world context, leading to overlooked usability issues and poor user experience.
Solution: An intuitive service that facilitates live screen-sharing sessions with real users, allowing businesses to observe user behavior firsthand, identify pain points, and understand how users truly interact with their product.
Target Audience: SaaS companies, product managers, UX/UI teams, early-stage startups, and companies seeking rapid, authentic usability insights to improve product design and conversion rates.
Monetization: Subscription-based model offering tiered plans based on the number of tests, participants, or user sessions; premium features could include detailed analytics, session recordings, and expert consulting.
Unique Selling Proposition (USP): Unlike traditional usability testing, this service offers real-time, live observation of actual user interactions, providing immediate, actionable insights directly from the user’s perspective.
Launch Strategy: Start with a simple pilot platform allowing a few users to book live testing sessions, gather feedback, and showcase case studies. Promote via startup communities and product teams eager for rapid UX validation.
Upvotes: 17
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