Business Idea:
A fun, practical mobile app that helps users track their income earned during bathroom breaks at work, promoting awareness of time management and value of their work hours.
Problem:
Many professionals lose track of how much they earn during short breaks, and often underestimate the value of their time spent on non-work activities, leading to reduced productivity awareness.
Solution:
Soft Earnings is an easy-to-use app where users input their salary details, press a button when they take a bathroom break, and instantly see how much money they’ve earned during that time — fostering mindfulness about time utilization.
Target Audience:
Working professionals, especially those interested in productivity, time management, or those who enjoy gaming-like tracking, tech-savvy individuals, and early adopters looking for quirky productivity tools.
Monetization:
Initially free with optional premium features (e.g., trend tracking, custom reminders). Future revenue could come from ads, data insights (with user consent), or in-app purchases for additional features.
Unique Selling Proposition (USP):
Combines humor and productivity by gamifying time tracking, appealing to users who enjoy quirky, novel apps that make routine activities engaging and self-aware.
Launch Strategy:
Start with a simple Android version to gather user feedback, promote via social media and productivity communities, and validate engagement. Then develop and introduce the iOS version, iterating based on early user insights.
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