Business Idea: Launch a platform that streamlines the discovery and verification of micro-influencers on TikTok, helping brands build authentic outreach lists for fashion and lifestyle marketing.
Problem: Brands struggle to find genuine micro-influencers in niche categories, risking collaboration with unverified accounts that damage credibility and ROI.
Solution: Develop an automated scraper using BrightData and Apify to extract TikTok micro-influencers based on relevant hashtags. Enhance with manual verification to ensure authenticity, creating a reliable contact database for brands.
Target Audience: Small to medium-sized fashion and lifestyle brands, marketing agencies, and content creators seeking authentic influencer collaborations.
Monetization: Offer subscription plans for access to the influencer database, plus premium verification and outreach tools. Additional income from personalized consulting or API access.
Unique Selling Proposition (USP): Combining automated scraping with manual verification ensures highly targeted, authentic influencer contact lists—reducing risk and increasing campaign success.
Launch Strategy: Start by building a simple scraper that targets popular hashtags like #outfitinspo, #ootd, #fashiontok. Conduct manual account verification, then test outreach to a small group of brands or agencies to validate the service’s value. Gather feedback and iterate quickly.
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