Business Idea:
Consumer-facing toxin and contaminant testing lab for food and supplements.
Problem:
Consumers lack transparency about toxins like glyphosate, phalates, and heavy metals in their food.
Solution:
Build a modern, efficient testing lab providing easy access to lab results via QR codes for brands and consumers.
Target Audience:
Health-conscious brands and consumers seeking transparency in food/supplement safety.
Monetization:
Laboratory testing fees paid by brands, data revenue from transparency reports, SaaS model for tests portal.
Unique Selling Proposition (USP):
Fast, consumer-friendly lab results with visible transparency, surpassing outdated, complex competitors like Eurofins.
Launch Strategy:
Develop initial testing services for a niche line of premium brands; build a web portal for easy access.
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