Business Idea: Waga is a Web3 platform that empowers farmers by ensuring transparent ownership and fair value from farm to cup, transforming the coffee supply chain with blockchain technology.
Problem: Traditional supply chains often marginalize farmers, treating them as mere suppliers rather than valued stakeholders, leading to unfair compensation and lack of transparency.
Solution: Waga leverages blockchain to create an ownership and traceability system, allowing farmers to retain control, showcase authenticity, and earn fairly throughout the coffee’s journey.
Target Audience: Coffee farmers, sustainable coffee brands, ethical consumers, and supply chain partners interested in transparency and fair trade.
Monetization: Revenue streams include transaction fees, platform subscriptions for premium features, and partnerships with brands committed to ethical sourcing.
Unique Selling Proposition (USP): Integrating Web3 technology to provide true ownership rights and transparent tracking from farm to cup, directly connecting farmers with consumers and brands.
Launch Strategy: Start with a pilot program with select farmers to build trust, showcase transparency benefits, and gather feedback. Establish partnerships with ethical coffee brands for initial adoption and gradually expand user base.
Likes: 2
Read the underlying Tweet: X/Twitter